We unveil the insight and project a message across different channels. This way, we generate strategic influence as well as reaching and engaging audiences on the new paradigm. Warm’s lateral thinking approach and global vision allow to embrace, in its entirety, the whole the creative process. Such approach led us the studio to the outstanding success of both and Herewith —conceptualised, designed, edited and produced from within the studio.
We provide expertise with creative ideas and disruptive strategies that create brand value and innovation through strategic thinking, build a new narrative around brands through brand journalism, widening their competitive landscape and finally allowing them to grow and become part of new networks. Our ability to integrate a wide transversality of skills and deep understanding of the digital environment with the creative mindset of a design agency, enabled us to work with international clients such Roxy, Bare Republic, Billabong, Stance, Amuse Society ...
After the decline of traditional advertising and the cultural shift that changed radically the way we consume content, the way to reach audiences has drastically changed: people can access stories, news, audiovisuals from everywhere, at every time. A transmedia editorial environment maps a new territory: print and digital are not only entwined but they make part of a bigger ecosystem where storytelling, strategy, design, social networks, copywriting, and art direction all contribute to engage a conversation with the audience and build relationships. Not one message in many forms like old advertising, but a discourse that revolves around the audience across different channels, each with specific characteristics. An approach that allows to permeate people’s lives, as well as informing, amusing, entertaining. The editorial environment concept, born within Herewith, led us to develop editorial environments such as Roxy or Bare Republic.
With more than ten years experience in design and editing, we develop printed editorial projects, ranging from brochures and magazines to books and publishers’ collections. A meticulous attention to detail, and understanding of materials and finishes has made Folch a reference in the editorial world. On a digital level we apply all our knowledge to a wide range of projects, producing fully responsive websites across all digital devices. We achieve solutions which are aesthetically pleasing with an excellent user experience that focus on a considered navigational interface and system. We develop beautiful and functional projects in both classic and timeless print format and the ever-evolving digital advances.
If a name sets the tone and tells the story of a brand, a logo is its symbol and visual statement. We develop identities from the initial naming process to the design of a creative experience by using the brand logo as a core to a bigger system and way of thinking. We work coherently with our clients to understand their values, missions and goals to deliver and build a brand solution with a strong environment and set of visual and textural characteristics.
With our art direction service we translate the moods, concepts, messages and ideas of clients and brands into images. We work with different photographers, illustrators, and filmmakers, to shape the look and feel of a project, communicating visually and appealing to our clients’ target audience. We have collaborated with fashion, studio and documentary photographers, international and national illustrators, freelance filmmakers and video producers.